Terry towels are essential for everyday use, but they can lose their plush feel over time. Flattened towels result in reduced absorbency and discomfort. The key to softness is loop loft — the fluffiness of the towel’s loops. Without it, towels can feel rough and ineffective.The good news is that a Continuous Tumble Dryer can restore that lost loft, ensuring towels stay soft, absorbent, and fluffy. In this article, you will learn how the right drying techniques can breathe new life into your towels and keep them performing well for longer.